You have a product or brand. Your marketing budget is non-existent. How can you get people talking about and sharing your brand with friends and colleagues?
Well, I've been reading the book Contagious: Why Things Catch On by Jonah Berger, and it outlines 6 factors that makes things go viral. Personally, I feel this is one of the best book to read if you're in to growth hacking.
In this series, I will go over each of the six chapters - Social Currency, Triggers, Emotion, Public, Practical Value, and Stories and tell you my thoughts on each one. I've also analysed an example of something I've been doing that caught a bit of fire.
There's even a summary at the end to wrap things up, which you can go to now for a quick overview, and go back to later to remind yourself of the key points.